CLIMATE PROTECTION

THE SITUATION

Without exception, every human and economic activity leads to CO2 emissions. CO2 (carbon dioxide) results in particular from burning substances containing carbon. It is one of the so-called greenhouse gases that play an important role in the earth’s energy balance, in that they prevent the earth from cooling. But advancing industrialization over the last 150 years has led to a great increase in greenhouse gases and above all CO2. This is causing permanent warming of the atmosphere, which can have far-reaching consequences worldwide. The beginning of climate change is already b

THE CLIMATE PROTECTION POLICY

At the 1992 Earth Summit held in Rio, the first steps toward climate protection were taken. And at the subsequent conference held in Kyoto in 1997, legally binding commitments for reducing greenhouse gas emissions were formulated. Industrialized nations were called upon to reduce climate-harmful gas emissions by a total of 5 percent by 2012. The EU committed to a reduction of 8 percent. Within the framework of the EU burden sharing in accordance with the Kyoto Protocol, Germany committed to reducing CO2 emissions by 21 percent. The objective is to stabilize the rise in the global average temperature at a level not higher than 2 degrees Celsius above that of pre-industrial time. This would keep the risks of climate change within certain limits.

INDIVIDUAL RESPONSIBILITY

Everyone must make the effort, including printing and media companies. Usage of energy, materials, and transport, etc. contributes to CO2 emissions. Also machinery can only be developed, built, installed and operated with climate-relevant emissions. Even the staff causes emissions when they come to and from work by public transport or by car. Climate protection is an imperative for all. Avoiding and reducing greenhouse gases must be a high priority.

THE CLIMATE PROTECTION MODEL OF THE PRINTING AND MEDIA INDUSTRIES FEDERATIONS

The climate protection model, which has been developed by the Printing and Media Industries Federations, consists of three stages.

The climate protection model of Printing and Media Industries Federations is not intended to serve short-lived marketing aspects. Taking responsibility for climate protection means more than seeking a competitive edge with the CO2 values of print products. CO2 balance sheets are not appropriate for this. The wide variance in print production, and not least of all the databases available for the calculation parameters, only permit a relative picture of the volume of CO2 emissions generated by print jobs. An absolutely precise CO2 balance sheet is not possible.